To quote the A-Team’s John “Hannibal” Smith (aka actor George Peppard), “I love it when a plan comes together.” (I’m a child of the 80s; so sue me.)
The thing to remember about the A-Team is that they typically were called in by regular folks who were in desperate straights and had run out of time and options. And yet, despite working under pressure and an ever-tightening time line, the team always had a plan. And they worked that plan.
Last Friday, as I worked feverishly to get out of the office so I could enjoy my three-day weekend vacation, I was asked by two valued clients to crank out two very important rush news releases–one about Montgomery Inn’s “All You Can Eat” Ribs special to celebrate its Boathouse restaurant’s 20th year in business and one about Fischer Homes’ “Get Moving America!” buyer protection program. I wrote both releases and sent them to their respective clients before I left the office. While I was driving back to town on Monday, my account exec, Jill, managed all edits and rewrites with the two clients and lined up the appropriate distribution networks for each. Today, Jill finalized both releases and sent them before lunch.
It’s not yet end of day, and the releases have netted the very print, broadcast and Web coverage we were shooting for. Best yet, at least one client has personally shared their appreciation for the quick work and the better-than-expected results. The point here is that a “plan” doesn’t have to take weeks to develop and 12 months to implement. A plan can simply be the reapplication of an existing strategic process that when married with targeted creativity and dedication can deliver desired results and exceed expectations.
Today proves that in just 2.5 business days, talented, hard-working individuals can create a plan and “work that plan.”
I love it when a plan comes together.